Vero: Ever since I can remember, everybody has called me Vero. My sister started to call me that, when I was a baby. I always loved this name. It is the short form of Veronika. As an architect I learnt jewellery design and making and it could be expected that my life would make a 180 degree change soon. Then people asked me about my brand name. The question has sounded strange for me. It was clear: it can be only Vero. It seems that I am really lucky with this name. It is simple and easy to remember, moreover it means ‘true’ in Italian. What else would I need for a good brand name?